![]() Then once those goods reach the stores, the employees are told when they need to put them on the floor. When those goods pop up on the screen from the distribution centers, the system automatically distributes those goods. Certain groups of stores need a specific amount of product on the floor. The system they use is made to be autonomous. The employees might be individually aware of certain products, but they’re not aware of how the system allocates the goods. They just know that they’re buying Nike and can fit it into their buy plan for the current season.ĭo the stores know what product they have in stock?Įveryone on the store level at Marshalls is there to make sure the goods get out on the floor. They work their way up to buyer, but they might not have any experience in footwear and might not know that they’re sitting on 100 pairs of Fragment x Air Jordan 1s. They might not know that a Foamposite will sell better in the Washington, D.C., area. They recruit kids from college and promote them from within to different departments. They don’t have employees that have the insight into the footwear market, whether it’s retail or resale. ![]() If they buy it for $30, they try to sell it for $60. They try to mark the shoe up 100 percent. They’ll buy cleats, whatever, they just want Nike in the store because it brings in customers. Marshalls is on the hunt for labels, they don’t care what the product is. The tab will tell you what the description and style number of the shoe is, what sizes are available, what the retail was, and what price they’re offering it for. Nike presents Marshalls or TJ Maxx with an Excel spreadsheet that has different tabs depending on the category: Retro Basketball or Running. When Marshalls goes to Nike, they’ll have an offer on the table and say, “We have hundreds of thousands of units of last-season goods.” They can be anything from RTVs , vendors not being able to pay their accounts, or stuff that was late for a release from the factory and didn’t make it to the stores on time. To figure out how this process works, we spoke to Kwabena Richard Leibel, who worked at Marshalls from 2008 to 2012 in the highest capacity as an Associate Planner, meaning he allocated all of the brands sneakers to its numerous storefronts. Included in that bunch is Victor Cruz, who found an unreleased version of his own signature Nike sneaker at the retailer this past year. There’s always a bit of skepticism when these sneakers are found at Marshalls, mainly because everyone is in disbelief. Instagram has been littered with stories of coveted shoes being found at these discount stores, and the Fragment x Air Jordan 1s, which have a resale value of around $1,800, recently popped up at Marshalls and set the Internet ablaze. The tales of people walking into a Marshalls or Ross and finding a pair long-gone, hyped sneakers for a fraction of their original retail price have become things of lore.
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